Big News: Greek Wineries are Supporting the AVIN
Despite the AVIN’s potential, strength and capability to revolutionize the wine world, it takes time for a winery to jump on the concept. For many, it may seem like an unnecessary step, an overly “techy” toy, that should be placed on the back-burner until a more “convenient” or “appropriate” time. Clearly, we feel as if the AVIN is an extremely simple tool that all wineries can, and should, use in a heavily web-driven world, and we’re not alone.
“I believe that the potential impact of this technology in the medium term is staggering. For a winery, there should be no excuse to not get involved, as using the AVIN is free…
Greek wine labels are often criticized for being confusing to consumers. By simply looking through existing sites that share tasting notes, it becomes obvious that the same wine often shows up in multiple entries under different names. The AVIN code will help to ensure that the wine in question is clearly identifiable.” – Markus Elloinos
Markus was the impetus behind 3 Greek wineries jumping on the AVIN bandwagon. Manousakis from the island of Crete, and Metaxas and Gentilini from the island of Cephalonia will start including the AVIN codes on their wine labels, and we couldn’t be happier. It takes a forward thinking and open-minded bunch to realize how the AVIN can help their brand, and hopefully, they will be the first of many Greek wineries to reap the rewards.